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by CM30
3376 days ago
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The problem is the same one that Medium will likely soon find out. The news market is a heavily competitive one, with hundreds of sites offering everything for free with ads. As a result, most people just don't see the need to pay for news. They can find the exact same information in a million other places, and the friction from going from 'free with ads' to 'pay for content' is fairly considerable. It's like trying to sell a smartphone app. The pressures against it are considerable due to the race to the bottom and a large percentage of people just don't see the point in paying. So it's a business that's hard to build trust in, requires a decent amount of marketing/awareness, will attract a far smaller audience than the free sites and ends up being a difficult one to monetise properly. |
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Digital subscriptions (NY Times, Washington Post) have seen a boost since the election in the U.S., but does anyone pay for multiple subscriptions? It's frustrating - even as someone who really wants to support media - that each outlet has their own barrier.
This is so different from how we consume other media (video: Amazon Prime, HBO, Netflix; music: Spotify, Apple Music) where I can get access to a library and it makes the tradeoff with finding a free version online easier to deal with.
To my knowledge, major publishers have never tried this and they instead are caught in the digital impression arbitrage game.
Admittedly, Medium doesn't have those publishers on board but I do think that's an angle the market has not tested/figured out.