[devjen44]

Yes you are right, this is a consumer focused implementation.

For one thing we wanted something to show at the Consumer Genetics Conference that I'm attending this week.

Beyond that, I expect that this platform could be easily adapted to other kinds of genomic analysis - for instance a medically oriented Cancer/Normal genome comparison tool.

My feeling is that no one knows exactly how the genome future will pan out over the next few years and we hope to be nimble enough to capitalize on a number of directions it could take.