[wasd]

I don't know how common it is but I bring an aeropress and hand grinder whenever I travel. It's a ton of work and sucks. I drink pour over everyday (dial in temp, grind, ratio, and draw time for every new coffee), make iced coffee during summer, and subscribe to a coffee service. In theory, this would work better. I have no idea if the addressable market is big enough but I certainly wouldn't mind trying it.

[stbtrax]

I do this as well, it's so hard to find good lightly-roasted beans in most places outside of big cities. (Even big cities in europe and asia seem to prefer a very dark roast everywhere)

[freese]

Luckily there are so many great roasters with online stores now that getting fresh beans has never been easier.

[zloof]

Would love for you to try it - if you go here, you can do a 2-cup mini subscription as well: https://www.suddencoffee.com/?trial=true

We have a lot of customers who go through a similar experience. They use Sudden maybe 1-3 days a week when really busy and then pour over on others days when they have time. The pour over is still pretty enjoyable if you have the time.

[brusch64]

I don't like your subscription model and I don't like how your positioning yourself in the market. It feels like the Nespresso (I think that's Keurig in the US with a similar model) of instant coffee.

But I would like to test a couple of cups of your coffee with friends. I never drank a good instant coffee so I really wonder how a good instant coffee tastes.

[elxavit0]

I'm not a fan of this model (yet) either. It's a big reason why I haven't cycle-"automated" other services I use. But if there's an on-demand sales model available, I'd love to try it out as well. I enjoy good coffee, but I also drink lots of bad coffee - I'd go broke on coffee alone otherwise.

[brusch64]

I am the same.. as soon as something is a subscription model I am asking myself if I really want it.

But a cup of great instant coffee could be awesome. Especially when you are camping or on music festivals. These were the only times I was using instant coffee. If their price point stays the same you won't save much on their model.

From a price standpoint I don't know if there is something much cheaper than buying coffee beans and making your own coffee.

[zloof]

Can you elaborate on the earlier point above - what don't you like about the market positioning? (We aren't exactly going for Nespresso to Keurig, but really curious what rubs you the wrong way about that.)

Definitely won't save money compared to buying your own beans. It's the same as cooking - it's cheaper to grill a nice steak than buy one.

As a music festival goer - Sudden at festivals is about taste and speed. It tastes amazing. I usually pour it in a cold water bottle and shake it up (while in the middle of a performance) - really awesome. Definitely tastes better than festival coffee. Furthermore the coffee line at festivals is usually 30 minutes and they charge $5! This is obviously a personal pain point for me :-)

[brusch64]

Festival coffee is horrible. If you get one. Normally I take my own gas cooker with me (made some noodles too) and make my own instant coffee.

That's the only time when I'm buying instant coffee, but all the ones I've tried were bad or horrible.

To the Nespresso or Keurig model: it is the single serving in plastic tubes which rubs me wrong and which reminds me of these models.

I'd prefer something like a Nescafe glass with better coffee (and it can be really small, like 20 servings or something like that). More flexibel and less waste. But I understand that I may not be your target group and that the model right now is working much better for you.

And the Nespresso model is working great for them and is preferred by many people I know - it's just not for me.

[jazzabeanie]

I actually like to process of grinding and pressing. Bag space is the only downside, and the reason I don't take my aeropress and grinder with me when I travel.