[AshWills]

Document your journey and be yourself rather than trying to create story lines and a "persona".

Gary Vee Quote: "In very simple terms, “documenting” versus “creating” is what The Real World and the Kardashians is to Star Wars and Friends. And don’t get confused—just because you’re “documenting” doesn’t mean you’re not creating content. It’s just a version of creating that is predicated more on practicality instead of having to think of stories or fantasy—something that’s very hard for most people (including myself)." - https://www.garyvaynerchuk.com/creating-content-that-builds-...

[omginternets]

To add to your explanation: part of the idea is that you should be outputting a lot of product. The twist is that you don't have to be the one who creates it.

The example he gives (for vloggers) is to do a lot of collaboration projects in which you host others on your site. I think one can find analogues in other business models without too much difficulty.