[notahacker]

That's a little more achievable than the "zero emissions airliner" their website promises and would explain why they're talking about going after the A320 market rather than the ATR one (And a 5% emissions reduction over a 10 year horizon is only half what engine suppliers aim for by improved jet technology, though if it's on top of that improvement it would still be very welcome)

But if what they're building is an APU rather than a new means of propulsion involving radical wing redesigns, I'm not sure why they're talking about building their own airframe rather than getting it certified to go onto the next generation of other manufacturers' airframes

[Retric]

To pull this off efficenctly they are going to want a ~20,000 kg battery pack that's easily swapable on landing. That's going to take a fairly significant change to an airframe and weight distribution is going to an issue. On the other hand they would also want smaller gas tanks if it's really only doing 300 mile trips + buffer.

Longer term, they would want to start using electricity for propulsion and ramp that up as batteries improve.