Rocket launches have pretty high failure rate of 0.8 - 8%[0]. That is not acceptable for commercial flights. Would you fly a plane that fails mid-air one flight out of twenty?
Also, SpaceX is fine with having their vehicles occasionally explode. Which is considered par for the course in spaceflight circles, but not so much in jet travel.
0. http://space.stackexchange.com/questions/8566/what-is-the-su...