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by jbangert 3381 days ago
Car companies (at least European ones) tend to be pretty transparent about this: - Audi (example): letter (car/SUV/race car)+ number (quality: 1-cheap, 8-luxury) - BMW: first number is a quality class, two numbers is the Engine size. - Mercedes: first letter is a quality class, number is the engine.

Other luxury consumer goods use pretty similar schemes, e.g. Audio gear (e.g. bang + olufsen: the higher the number the better, with some number of meaningless zeroes added depending on fashion).

One observation might be that these companies all have halo products that are used to anchor/promote the volume offerings that drive revenue (e.g. The Audi r8 and the a3, the 90k speakers and the 1k set)

1 comments

> Audi (example): letter (car/SUV/race car)+ number (quality: 1-cheap, 8-luxury) - BMW: first number is a quality class, two numbers is the Engine size. - Mercedes: first letter is a quality class, number is the engine.

You need to already know the brand to know this.

> (quality: 1-cheap, 8-luxury)

How high does it go? If they decide to turn it up to 11 tomorrow, is 8 still "luxury"?

I can't agree that this sort of versioning is any more transparent.

> (e.g. The Audi r8 and the a3, the 90k speakers and the 1k set)

This means nothing unless you already know the brand. There's going to be a minimum set of knowledge required to understand these versioning schemes.

There's going to be a minimum set of knowledge required to understand these versioning schemes.

Growing up in Europe seems to be enough wrt to Audi.

I'm not interested in cars but I have still picked this up somehow. Same with BMW.

This. They have been doing this for decades. Also Audi "8" something is equal to BMW "8" something.