At scale a non profit could be advertising supported on the login page. Jumping from 1,000 users to 100 million does not have massive cost increases.
As soon as that non profit hit's critical mass the for profits are going to be stuck and thus stop lobbying for more complex rules. At which point the IRS can just automate the process for 95% of people.
As soon as that non profit hit's critical mass the for profits are going to be stuck and thus stop lobbying for more complex rules. At which point the IRS can just automate the process for 95% of people.