[roemerb]

I wonder if this is just some marketing trick where this message is somehow more profitable for them than just having the store open during this time or that their store backend is just so crappy that they actually need this much time to add a few new products.

[DocTomoe]

Well, I could easily see how someone who ordered a product seconds before it's successor rolls out would feel shafted, so this might just be good marketing.