[kiwidamo]

".....has complete feature parity with another company's product! In fact, not only does it have complete feature parity but the other company's product has all the features that I wanted to implement."

Eh? So when you say "parity" you actually mean they've got heaps of features that you don't?

My advice would be to look at the niche that they're trying to serve and attack it from another angle. They're a "everyone can use it to get paid" company, maybe you should focus even more specfically on shopkeepers or tradesmen?