The subsidized ride thing is pretty crazy too. Uber offered me the ability to pay them a fee, then get a number of flat rate rides. I got a ten pack, used it to go across my city (a 25 dollar ride normally, even with pool) for 2 bucks. I think they lost a grand total of 200 bucks on me alone, and I haven't touched the app since then. Switched back to Lyft when they offered a saner version of the same thing.