http://www.aei.org/publication/appliance-shopping-1959-vs-20...
From that page, it looks like the price of the washer, adjusted for inflation to 2016, is $1756.12. A comparable washer today, from Sears, appears to be somewhere in the $400 - $600 range, or about 30% as much as it used to cost.
Data for today's washers: http://www.sears.com/appliances-washers-top-load-washers/b-1...