[ada1981]

I would say that for me it's not any more effort at all, anymore than preferring Pepsi to Coke might be more effort.

Also, yes to reducing intake. The idea you have to go totally vegan to make an impact probably hurts the cause.

My ultimte frisbee coach used to say he would offer to buy people vegetarian meals as an offset, so he could still eat meat.

I dealt with my concern over dating non-vegan women when I realized I'd probably save more animals by the fact they would most likely eat less meat at least sometimes by being with me.

Finally, I think some of the best work being done for animals is the work in startups making vegan meats and such.