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by trevyn 3383 days ago
Snap tried pretty hard to set a different tone for Spectacles, but they don't seem to be doing very well either.
3 comments

Spectacles never had near the awareness or hype that Google glass originally had, and the news I saw surrounding it was always overshadowed by mentioning what happened with glass. I'm not saying Glass would have succeeded otherwise, but it would have made a far better impression and not set the tone for other efforts.
Need to separate the product from the business. Spectacles, the product, is widely considered to be a hit and has received near universal praise. Snap's business meanwhile isn't as strong.
I think it's safe to say it's way too early to call it a "hit." Remember that Google Glasses were also a "hit" among bloggers and techies and other influential people. Of course in hindsight we know this was the wrong kind of attention.
Considered a hit by who? The blogosphere? They're not even selling well on eBay.
Why would they sell well? They're selling directly online now.

It's taking quite a bit of willpower to stop myself from buying a pair, and I barely use Snapchat.

Snap did a good job limiting supply and building hype for the rollout. Now that Spectacles are generally available, I have reason to believe that sales are below expectations.
They aren't? I thought their glasses sounded pretty cool. What are they like?