Perhaps it's just my selective biases, but I feel like I am reading about more notable people in the tech industry speaking out in favor of privacy over the past couple months than even when the Snowden revelations happened in 2013.
Could this possibly be a tipping point for adtech as a revenue model? (Although I've been reading about it for almost a year now [1], [2], [3]) I'd like to hope so, and am also curious: how invasive can companies be before consumers start to push back?