[tmacaulay]

Thanks for your feedback, the dynamic you're talking about is exactly the problem we're trying to solve. We want the best charities, which target the biggest needs, in a cost-effective way, to get the most funding.

New Incentives changed what they were focusing on because their initial program was proven to be less effective. They got some initial results from their study, and it showed that because they could only reach a smaller number of people, their program didn't hit the threshold they were targeting for cost-effectiveness.

Right now charities are incentivised to skew their programs towards areas in which they can get the most funding. We're trying to fund programs based on effectiveness, and build a community of donors who will donate to whatever programs are proven to be the most effective. If people founding non-profits know that there is a community of donors who will fund programs that work, we fix these incentives, and we hope to see many more effective programs launched. This should make it easier for effective charities to get the funding they need to grow.

We don't focus on special interest groups, and we don't fund whatever our largest donors are most interested in, we only fund programs that are highly effective.