[willmacaskill]

I think that's exactly wrong, I'm afraid.

In traditional charity, the incentives that charities have are to do whatever is going to fundraise the most. So the charities that get biggest are those that are best at looking good, rather than doing good.

The solution is to have a set of donors who really care about funding whatever does the most good. That means that a charity's fundraising incentives line up with what's actually best for the world. And that set of impact-motivated donors is exactly what we're trying to create with the effective altruism movement.

New Incentives is a great example of that working. In just the same way that a startup will pivot if it thinks it could be working on something else that's more profitable, because of the existence of the EA community New Incentives is able to pivot to a different approach that it thinks will do more good per dollar and knows that, if it succeeds at doing that, it will be able to grow more.