complicated how? Is it "easier" to open physical bars with usually thin margins and massive capital investment + branding + staffing up + etc...? When all is said and done, a tech solution might be easier/better.
A tech solution for what actually? The problem is that there are few (good?) bars in the area. The solution for that problem would be to open new bars.
You may disagree but I feel we are in an age of transparency. TripAdvisor, yelp, cargurus, Amazon reviews etc. Consumers want to know as much detail as possible prior to a purchase or visiting a hotel.
My big point is that one of the remaining non transparent industries is nightlife. Bars create fake lines and charge bogus covers.