[iMark]

I'll never forget the despair I felt when I started a new job and sat down with the designer of the site we were to be working on.

She told me "Our site isn't going to work like any other website."

She was right. It didn't. The whole thing was canned six months later.

[smacktoward]

This is a battle I've fought a zillion times. It's just so hard for some designers, who are used to a world where originality is a good thing, to understand that in UX originality is a liability.