[Theodores]

People just do not care for home automation as much as one might think. I have bought various smart gadgets for various family members over the years, thinking that due to health/age/whatever that this smart light/whatever would be well received as a gift. You would think that having some remote to turn all the lights on/off with dimming would be very useful but someone that has their house lit up by lots of very individual lights actually enjoys interacting with the 'design classic' lights, dodgy switches and all. So you think 'better' is 'better' but it is to totally misunderstand the way it works for my relatives and friends...

So how do you reach a more picky audience and get the 'cool' that they do take on board? Not so simple. Maybe partner with another brand to get that cachet of cool, piggy back an 'ok' brand to get to market and defeat snobbishness. Or be Amazon and willing to take a big punt. Even then, with lots of advertising, it is not easy.