[comboy]

The video you posted below[1] is so much better. Your target is pretty technical, they buy some home automation stuff, so it seems fair to explain exactly the flow (button talks to my phone, my phone talks with all the stuff you can control from your phone), how far can it be from the phone for it to work, and so on.

Also, I know it's great to hear it all from the founder perspective, but I think you are not doing great job as an actor and narrator. It's probably more of a video guys failure not to give you more hints. At the end of the kickstarter video it's visible how you smile and look with kind of a proud at the button just as the video cuts off. But during the video there's not much smile, more something like "I came up with this really smart thing". Clearly you put a lot of thought into this product, but when looking at example of using it, I probably would have more positive emotions looking at some random relaxed dude with smile on his face that may look like he's completely clueless about the whole thing. You know, typical ad stuff, it's cheesy but it works.

And nice one with the fast response and gathering so much feedback here. I wrote mine because it seems that you make use of this constructive criticism. So I'm pretty sure your next campaign will be a blast.

1. https://dl.dropboxusercontent.com/s/nsvfn7n3l8phbi3/TurnTouc...