[cderwin]

A couple comments who knows absolutely nothing about how this works:

* They don't need to reach price parity to be financially successful. I'm sure there are people out there (former vegans/vegetarians or those considering veganism/vegetarianism) who would pay a marked up price. People already pay marked up proces for things like grass-fed beef and uncured meats.

* Is there any evidence that these price decreases hold at scale? There's a world of difference in being able to provide a market niche with artificial chicken at low cost and being able to produce enough chicken for the whole market at those marginal costs.