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by click170
3380 days ago
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I don't agree that this is a step backwards, but I certainly do agree that this is not a step forward. Progress will be defined by decreasing the amount of obnoxious advertising, until we see that there is no progress and this is all talk. I do enjoy that both sides are trying to improve the situation, but I still feel like the ad industry has yet to acknowledge that they are the root cause of the problem. We almost need an advertising "intervention"... If the creation and rapid adoption of adblocking software isn't the embodiment of that though, I don't know what is. |
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That's exactly the point. Advertising is necessary, but showing that we all agree to a better implementation of it will let us move forward rather than making things worse.
The people in the industry know the reason, but again it's about incentives and lack of oversight. Far easier to just look the other way and make a few dollars than try to go against the grain.