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by blackguardx
3382 days ago
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I saw your prototype at a HDDG meetup in SF. I think your campaign was very well done. If you fell short of your internal goal, it might be price related. You are in impulse buy territory, but the product might be too niche for that price. I ran a failed crowdfunding campaign back in July. We raised ~$25k of a $100k goal. We spent $7k on the video and another $500 on google, FB, and twitter ads. The ads didnt seem to do anything. I felt our other marketing efforts were more fruitful. We wrote some guest articles for various tech websites and got written up by a few more that we reached out to. In the end, we felt the price was too high, so we cut some features and dropped the price by almost half for a recent relaunch [0]. We also launched with no goal to remove all customers' doubts about receiving a product. [0] https://www.crowdsupply.com/aeroscope-labs/aeroscope-wireles... |
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As it is, it's more like a toy scope, fortunately pretty close to impulse buy prices as these things go, so I guess it will be alright. I would buy one but it's iOS only, so I'm stuck with my Rigol :).