[conesus]

That morse code product is called Knocki and it raised $1.1M on Kickstarter a few months ago.

I don't think it's only the UX of four buttons. You can use them as only four buttons as well without having to remember that each button has its own app. I'm going to try again with a less expensive product (minus the wood most likely) and a better marketing strategy of signing up interest for months beforehand. But I still worry that the conversion rate will still remain low, even with the additional traffic.

[Retric]

Whoa, that Morse code idea was meant as a joke. Edit: ahh ok that's not how Knocki works.

Anyway, conversion is all about what percentage of people seeing an advertisement want your product. Having a great pitch only goes so far.

[ralfd]

> Whoa, that Morse code idea was meant as a joke. Edit: ahh ok that's not how Knocki works.

It sort of does. Look at this advertisement:

https://knocki.com/images/3dhouse.jpg

I don't know if the idea of using patterns as control is genius or stupid.

That said: Compared to this Knocki thing a wooden house remote with four buttons looks a bit boring. My guess is that people who have home automation (and are surfing kickstarter) are more on the tinkerer-side and they want something complicated. (Ultimately I think speech recognition will win)

[dsacco]

That...that looks like a usability nightmare...