[fish2000]

I haven’t got a ton of experience in this arena, but what I have done in the past is: 1) incorporate the larger venture as an LLC (“My Company, LLC”); 2) incorporate the specific project as a C-Corp (“My Company’s App, Inc.”) – my partners and I own the LLC, which controls the C-Corp, which holds the assets of the project.

Specifically, this makes it easier if we want to sell ”My Company’s App“ to a Facebook- or Google-class buyer entity. The LLC can also incorporate a bank, if ”My Company’s App“ needs to start conducting transactions that necessitate the use of (say) a Federal Reserve client (á la Venmo or Stripe).

[charlesdm]

I don't see how this would make it easier? What advantage do you have?

[fish2000]

Separation of concerns, fungibility, limited exposure, a lower bar on future legal entanglements … I could go on

[icedchai]

Has this separation actually paid off for you?