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by trendia
3385 days ago
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The video is very well done imo. However, it's only a small part of the overall marketing strategy. What kind of marketing did you do? e.g. what kind of coverage did you seek / get? What kind of market research did you do? e.g. did you do user studies and get feedback? How did you determine the selling price? e.g. did you determine whether it was too low (if customers are price insensitive, then you can increase profit by increasing price) or too high (if customers are extremely price sensitive, then you have to accept lower unit margins to increase total profit) |
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I'm with you on pricing. It's hard to tell what would have worked better. I could possibly have raised the price to $99 from $59, but I didn't do the proper pre-campaign testing that would have confirmed if that was the right strategy.