[sacrilicious]

To clarify, I'm not suggesting Tumblr use this service, or any other that refers to peoples work as "content". "Keep the corporations out of my clipboard!" is being a bit overreactive, as this is of dubious use to the market and obviously ineffective so it will probably go away of its own accord. I'm speaking for myself when I say it seems we should have better ways to bring writers into the dialog when we don't explicitly go through the steps of attributing their work, if a blogging engine like Tumblr doesn't already incorporate that to some extent.