[js2]

I started with Edmunds and True Car. This turned out to be a waste of time as in the deals I got through those sites were just okay.

I also did some research on gm-volt.com and mazdas247.com to see what other folks claimed to be getting in terms of pricing.

Eventually I contacted a bunch of dealers that I knew had the car I wanted (Mazda and GM's web sites will show you all the inventory in an area) via email and asked them what their best price was. The dealers near me which had the cars on their lot didn't offer me the best prices though.

In the end, I got the best prices (and the most pleasant sales experience) from two dealers each about an hour from home. They were happy to negotiate via email. Even though they didn't have the specific car I wanted, both claimed they could secure it from other dealers, which they did. Both of those dealers had the most aggressive price up front and I was able to get them each to come down a bit from there.