[Smudge]

There is a much bigger barrier to entry when it comes to monetizing via product placement and sponsorships. For smaller entities, developing dedicated advertising partnerships is just not on the table.

So if the the ad networks themselves truly are the problem (and as a result adblocking is ever on the rise), it sounds like there is an opportunity for a better, more "organic" solution accessible to the long tail of smaller sites looking for monetization options. Sounds like a tricky nut to crack, as I'm sure anyone who works in the industry would tell me.

[acbabis]

Adblock Plus has an "Acceptable Ads" program that allows non-animated, non-sound ads to remain on the page. People who think supporting the sites they visit is the right thing to do, can enable acceptable ads while blocking annoying ones.