[pc86]

If you're going to pirate a movie, you're probably not buying that movie. This is why on the whole piracy doesn't actually affect bottom line that much. Sure some folks would have rented it from their cable provider for $6 or whatever, but on the whole if you're going through the trouble of finding a good torrent and downloading it, you're not in the market to spend money on it.

Just the same, if you have an adblocker installed it's unlikely you're the type of person who is going to be clicking on ads anyway. And PPC ads are much, much more prevalent than impression-based ads. So if someone is blocking your ads, you're not losing anything. You get paid when someone clicks an ad, and if they're going to the trouble of blocking all ads, they're not clicking anything anyway.

You create a system where they won't or can't visit your site, and your traffic decreases, which will have an effect on your ad rates.

[Drumlin]

Impression ads are important for certain industries and bigger publications. I will agree that PPC ads are common in other areas and ad blocker users wouldn't click them. For impression advertising the ad blocker will result in lost income. PPC ads are the option of last resort for an established publisher because they are almost like gambling.