[minimaxir]

I wrote the original article visualizing clickbait from scraped Facebook data: http://minimaxir.com/2016/08/clickbait-cluster/

Yes, there are obvious tropes of clickbait. Facebook, however, is cracking down on them, so there's been a slight brinksmanship between "how do I get people to click articles without following the tropes?"

From the visualization in my article, you can see there is a spatial blend between sources like the NYT and BuzzFeed when subjects like kids and Pokemon are brought up.