[dbrunton]

Yeah! Kierkegaard!

I agree with your point, even though I wouldn't call it a middle ground. I think, "make as much money as you can without being evil" is, maybe a middle ground. I think, "make money while doing a particular, real good in the world" is not- it's a thing that actually happens in the world we live in.

Maybe the news example is a little of a red herring (both an example and a counter-example in one).