[DanBC]

Look at people who need an organ transplant.

Before transplant they have low quality of life. Their treatment is very expensive. They struggle to get an organ. They go through extensive support to help them realise that after the new organ they'll need to take meds for the rest of their life.

They have a very expensive operation that usually requires someone else to die and donate an organ.

After the surgery they need to take medication for the rest of their life.

This medication is the thing that prevents their new organ from being rejected; the thing that stops them going back to that expensive and painful life with a failed organ.

Currently the biggest caused of failure in transplanted organs is that people do not continue to take the meds.

This is the case in the UK where people don't pay for the surgery, and it's the case in the US where people pay considerable amounts for the surgery.

The money that people pay or the consequences for non-compliance don't seem to do much to change behaviour.