[geekybiz]

--> Don't fool yourself that you're only consulting while you build a product. Its two entirely separate types of businesses. If you try to do both you run the risk of doing them both poorly.

Can you please comprehend some more on #2 above - esp how/ why/ what you think are difficulties taking this route?

[djangowithme]

What about using the process, resources, and scheduling expertise that you aquire from building products for others on your own project? Having the know how to complete projects is why people hire you're firm, so hiring yourself could be a great way to build a product on the development / design side in a cost effective manner.