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by username223
3380 days ago
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> A lot of internet users view "beautiful" webpages as a display of trustworthiness and importance. Not so much. A lot of web users like simple, predictable pages. Flyout menus spazzing all over the page, giant headers breaking the space bar, and obscure hamburgers hiding useful features just confuse and annoy people who don't know about CSS element blocking. |
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We geeks, who can understand the code, decry the complexity of a beautiful page and prefer not to go there. But we're 1% of the audience.
The other 99% are used to equating beauty and style with quality. More style == more quality. Less style == less quality.
The pages we love because of their simplicity don't do well in the mass market because of their simplicity.
I have taken to calling this the "Kardashian Problem" - I don't understand why the Kardashians exist. I am forced to accept that they do exist. Therefore I do not share a worldview with the people who pay money for the Kardashians to exist. The Kardashians are very wealthy, so there are a lot of those people. I am a taste minority, so building things that I like won't make money. I have to build things that the Kardashians would like. I don't understand what they would like, so I must test everything!