[gyey]

I saw what Envato elements did with their pricing. They started off at $19 a month, and declared that their prices would increase as they came out of beta, had a full launch, etc. but the older customers would retain their lower prices. Their pricing was to go up from $19 to $49, so there was a lot of incentive for early customers to lock into the lower price.

If you look at the pricing page now, the price is fixed at $29. So maybe mentioning the $49 price point was just a marketing trick to lure customers in to the lower price. They also give a discounted price of $19 at cybermonday, etc.. What do you think of this approach? Can approaches like this be considered ethical?