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by chatmasta 3388 days ago
That sounds like a really interesting experiment. Kudos for taking a scientific approach to SEO.

A bit off-topic, but out of curiosity, have you run any other interesting experiments like this? I would love to read a blog post about them.

1 comments

Hi, thanks!

We regularly test different things, but few are as extensive as this "server location test".

This one was quite easy to do - and to revert - even when doing it for a lot of sites: just duplicate your sites on another continent and change your dns-settings.

Sadly we do not blog about this stuff. As our customers are not particularly fond of sharing their data - and blog posts without precise data are not useful at all...

Additionally, most of our assumptions and hypotheses were wrong. So most of our blogsposts would sound like:

"We thought google would work like this, but sadly we were wrong"

SEOs might like these posts - but potential customers probably not so much :D