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by 6stringmerc
3389 days ago
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Yeah it was really bad and hurt the brand. Subsequent ones are a lot more appealing and, not kidding, very high quality and effective. Glad you've decided to take a more mature tack in advertising, but as we all may well know, you only get one chance at a first impression. As such, I don't intend to brow-beat you or your team, just let you know that certain choices have consequences. That commercial was essentially a landmine and if shrapnel happened to take off a limb or two of yours in the process, I hope it's a good learning experience. |
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Like most companies, we used an agency and gave them a brief containing benefits we want to convey, which they turn into a script and produce. We learned that getting closer to the ads is quite important. We don't work with that agency anymore.