[cm2187]

> I do have Windows 10 Pro, which other users mention does not show ads.

Pro does show adds (like app suggestions in the start menu or add on the lock screen). Enterprise is the one that doesn't (if you configure it properly).

[obsurveyor]

You can turn app suggestions and ads on the lock screen off in Pro.

[cobalt]

(It's worth noting that you can configure pro in the same way. There's a gpedit property) and a regedit property in home to achieve the same thing