[147]

I find it challenging to figure out how to do productized consulting as a developer other than the ol' 'I make you an entire MVP for X dollars'.

It's probably because the deliverable is hard to narrow down. Whenever I see examples of productized service businesses, it's something that provides relief for an on-going pain or has a clear deliverable.

Examples of the former: A/B testing, App After Care, Dan Norris' Wordpress support, FB / Google Ad management

Examples of the latter: Design a thing and deliver it to you, Write a blog post/do content, SEO.

Anybody have any luck approaching doing a productized service as a developer?

I think I'm approaching it wrong. I think what it should look like is that you have a 'product' or set of components built and you do a little bit of customization for each client and deliver it.