[emmett]

The first design was expedient: we needed something in order to launch the website. So we did a really minimal amount of work. It was never great -- nothing done in four hours can be great -- but it sufficed to be able to launch a product.

After about a year, we had clear product momentum, so it was worth investing in a better brand design since we understood our direction and customers at that point well enough to do a good job that we wouldn't have to change later.