It appears that they object to ads in principle ("if you feel like you need more ads in your life..."), which is something I respect immensely. I wish more people made a stand against advertising. It is psychological manipulation that we are guilted into accepting for the good of capitalism.
It's not even for the good of capitalism: it transforms the market in to a competition to weaponize psychology instead of creating value -- something most of us would argue is a market inefficiency of the modern system.
Advertisers will eventually strangle capitalism by increasing the irrationality of market actors until the basic mechanism of effective capital allocation breaks down.
Some would argue we're toeing or slightly across that line.
Who is going to advertise on gail.com? The numbers of visitors is meaningless if the vast majority of your visitors take 2 seconds to look at the site and say "Ooops I made a typo, this isn't the page I wanted. Let me fix that." Most visitors probably don't read much of the site at all, let along click an ad on it.