[gravypod]

So you can have a last name, use it as your trademark first, file all sorts of documents, get two domains, and then be put through the hoops by a forign company?

That's crazy. This guy whould have been awarded damages. He was the first to use Nissan in America before the auto-company in 1984.

[sbarre]

The story of nissan.com has always been a fascinating (and angering) case study since domains have been a thing and since the UDRP was put in place.

Nissan (the car company) has been predatory and downright evil in their attempts to wrest nissan.com from Fred.

[MuppetMaster42]

It's the same reason we don't have Burger King in Australia. We have Hungry Jack's.

When burger king tried to start its brand in Australia way back when, they were unable to register the burger king licence in all states because in one state a man already had a long running burger place by that name.

So instead of having every state bar one with burger kings, they instead opted for a new name entirely.