[jacquesm]

Apple has adapted their logo over the years - and their website - to reflect the changing times, microsoft has kept their logo the same for a very long time.

Now there is something to be said for keeping your logo the same, possibly forever. But the crowd that apple appeals to and that they intend to sell their gadgets and computers to loves shiny stuff, and apple is very good at making shiny stuff. It stands to reason they'd adapt their logo to that.

Microsoft has a much stronger presence in the corporate world and I think that is why their logo looks the way it does and why they don't want to change it too much. They try not to be a fashion statement, apple tries very hard to be one.

[smackfu]

Microsoft keeps a steady logo for the company, and updates the logo for their products. See Windows vs. Vista vs. Windows 7.

Apple doesn't have logos for their products, so they update their company logo instead.

Just different approaches.

[werrett]

I'd beg to differ that Apple doesn't have logos for some of their products. For example:

iTunes - http://www.google.com/images?q=itunes+logo Garageband - http://www.google.com/images?q=garageband+logo

But not all certainly - http://www.google.com/images?q=iPad

[smackfu]

Here's another one, didn't last long: http://i.zdnet.com/blogs/ilife05-box-200.gif