[indigoviolet]

Facebook doesn't require you to make your data public to target ads to you. Advertisers don't ever see your actual data -- they target to demographics, and Facebook acts as the intermediary, displaying those ads to the appropriate users. Here's a related FAQ: http://www.facebook.com/help/?topic=privacyupdate

[expertcs]

So, are you saying that instant personalization was adding no value to their revenues? Making status updates public was in no-way an answer to twitter and generate a real-time news source? Linking interests to direct pages otherwise blank pages was making them no money? I know you work for FB, and it seems a lot of fb employees are following this thread and trying to generate a positive vibe. I am not against FB, but the way they have done things lately, it is almost impossible for me to believe that they wont do it again. I was one of those people who used to post things without thinking much on fb, and now I have completely stopped. Hopefully, every user will understand and would start treating it as a public forum.

[indigoviolet]

Of course the things you're suggesting will allow Facebook to add features to the product, and indirectly perhaps add revenue.

That is very different from this: "The only way they can do it is by selling users data one way or another.". People often claim that Facebook wants to "sell" your data to advertisers, and I'm simply saying that claim is wrong.

(I've never been secretive about the fact that I worked at Facebook, it's on my profile. )

[expertcs]

The problem here is that FB makes more money by making user profiles more public. They have shown it already. And, I doubt you will disagree with me on this fact.

Now, you can argue that making private information public to generate revenues is not selling, however, IMO, it is, given the fact that they started out as a completely private social network.

[marltod]

The more content is private the fewer pages of targeted advertising Facebook will serve. So if everything was private facebook would make less money.

By tricking users into making more information public they get more hits and get more opportunities to 'share' your data with 3rd parties.

[indigoviolet]

Which part of "Facebook doesn't require you to make your data public to target ads to you." are you disagreeing with?

[marltod]

I didn't disagree with that statement. I'm just explaining why Facebook wants users to "share" more data.

What is your explanation for why facebook removed the ability to make your profile picture private to non-friends?

[indigoviolet]

Here is Facebook's explanation: http://www.facebook.com/privacy/explanation.php#basicinfo

Basically, if your profile picture were private, it would be hard for someone (who is your friend/acquaintance in real life) who isn't friends with you (on Facebook) already to find you on the site.