Sorry, I didn't mean to imply that I would have to self-host. I meant to ask what the advantages were over Simplenote. The option to self-host is one. But I wondered about the other advantages.
I see on that page they say "That's why we built Standard File ... backs up your data to multiple locations, ...", and this sounds interesting (I'm not sure of the best way to backup Simplenote data, except perhaps with a combination of nvpy and git) but the Standard File page doesn't talk about backups at all.