[thekevan]

Nathan, thanks for telling your story! I'd like to hear what your take is on something I thought when reading this article. One factor in ConvertKit's success is that RSS is still sort of broken.

My thinking is that a big benefit of the service is that I can sign up for my favorite blogger or YouTuber to email me when they post something new, rather than checking the page a couple times a week and finding nothing new half the time. I've never found an effect RSS service for myself and I suspect many, many others feel the same. If we had, the content providers we love would reply on that instead of being a potential customer for you.

[nathanbarry]

That's true. What's odd to me is that I'm not actually sure why or how RSS is broken, but bloggers are finding again and again that the engagement happens on the email list. Even though objectively RSS should be a much better experience. It just hasn't connected with bloggers and readers in the same way that email does.