[ux-app]

> That simply distinguishes every successful business ever (with a few lucky exceptions) from the ones that failed because their owners gave up too early.

How do you know when to give up though? I've developed a great product, spent 4 years working on it and still only make enough to cover hosting bills. I'm toying with the idea of Throwing in the towel, but I'm plagued with "what ifs".

[jacquesm]

4 Years is getting to the point of having to admit defeat, though there are examples of companies that hit their stride that late or even later. The biggest - and most important to me - indicator is if there is a trend or if it is flatlining. If there is a trend and you have the stamina keep going, if it is flatlining or even declining it might be the point to throw the towel in, but first have a chat with some other people to see if they can spot something obvious (but not obvious to you!) that you might do to improve things.