[csallen]

ConvertKit targets professional bloggers, podcasters, and other content creators. Generally, people who subscribe to these types of newsletters are there for the content. Getting it automatically via email is a huge perk compared to having to remember on your own and then proactively go out and find it.

For example, Indie Hackers (the site that hosts this interview) has grown to about 8000 email subscribers in the past 6 months. My newsletter has 52% open rates and very low unsubscribe rates.

Even more extreme, Ben Thompson at Stratechery has upwards of 2000 people paying him $10/month to get his private newsletter.

[nathanbarry]

Yep, like everyone is saying ConvertKit is about following content creators you get a lot of value or entertainment from. We tend to get better open rates and deliverability across the board because we exclude a lot of the traditional businesses that would use email marketing poorly (purely for sales).

[thebiglebrewski]

That's a killer advantage Nathan! I hope it holds true as the business grows.